Playbooks, product notes, and funnel craft.
Lessons from building funnels for performance teams — written by the people who ship AnimationFunnel.
Recent writing
How a fintech recovered 31% of 'lost' Meta conversions in two weeks
Case study on swapping the Meta Pixel for a CAPI-first funnel — the setup, the wins, the pitfalls, and the CAC drop that followed.
Introducing per-step A/B testing — split-test your funnel without losing context
Instead of cloning entire funnels, test a single step while keeping everything before and after it constant. 10x faster iteration, 0 spray-and-pray.
Why we built our own animation engine instead of using Framer Motion
Framer Motion is great — until you need to animate 300-field funnels on low-end Android. Here's the engineering tradeoffs behind our in-house solution.
Q1 2026: 14 new integrations, webhook retry, and custom domains
A heavy quarter: Salesforce, HubSpot, and Klaviyo joined the integrations list; webhooks now retry with exponential backoff; and custom domains are GA.
Three funnel patterns that beat LinkedIn's native lead gen forms
LinkedIn's lead gen forms convert — but they leak attribution and ship every lead into a CSV abyss. Here's how to get better data without hurting rates.
Route leads to the right team in under 100ms
Scoring rules used to live in a nightly batch job. Now they evaluate on submit — before the submission event even hits your CRM.
Funnel notes, once a week.
One short email on building funnels that convert. No spam, one-click unsubscribe.