PlaybookApr 2, 20269 min read
The server-side pixel rebellion: why iOS 14 refugees are switching to CAPI-first funnels
Meta's client-side pixel quietly loses 30–40% of events to ad blockers, ITP, and iOS signal loss. Here's what a server-side-first stack recovers — and what it doesn't.
EE
Emre Eksi
Co-founder
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