Integrations

AnimationFunnel is built to send data out the moment it arrives. Pick a native integration, point a webhook at your backend, or call the REST API directly — every submission can fan out to multiple destinations at once.

Native integrations

Each native integration is configured per form under Settings → Integrations. You can connect multiple destinations to the same form — e.g. push to Pipedrive for sales, append to Google Sheets for ops, and fire a webhook for your data warehouse, all on a single submission.

WebhooksReal-time, HMAC-signed HTTP POST to your backend on every submission.Google SheetsAuto-append every submission as a new row in a sheet you control.PipedriveTurn submissions into leads, deals, or contacts with field mapping.OpenRouterScore, classify, or summarize answers with any LLM through one key.

Build your own

Need a destination we don't list? You have two options, depending on whether you want to push or pull.

Webhooks— The fastest path. Point a webhook at any HTTPS endpoint and we'll POST a signed JSON payload on every submission, with retries on failure. See the Webhooks guide.
REST API — When you need to read submissions on demand, paginate history, or sync from another system, call the API directly. See the Authentication guide to issue a key.

Webhooks scale to thousands of events per minute and are the recommended pattern for any custom integration. Reach for the REST API when you need historical reads or bidirectional sync.

Delivery guarantees

Every native integration and webhook delivery follows the same contract: we retry failed deliveries up to 5 times with exponential backoff (1m, 5m, 30m, 2h, 12h). A delivery is considered successful when the destination responds with a 2xx status code within 10 seconds.

Failed deliveries are visible per integration under Settings → Integrations → Delivery log, where you can inspect the request/response and replay any individual event.

Next steps

Set up a webhook →The most flexible integration — works with any backend that speaks HTTP.Use the REST API →Issue an API key and start reading forms and submissions programmatically.

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