AnimationFunnel
E-commerce · Quiz Forms

Quiz Forms for e-commerce.

Personality, product-finder, and assessment quizzes with scoring, conditional outcomes, lead capture mid-quiz, and per-question A/B testing.

Why e-commerce teams ship quiz forms on AnimationFunnel.

The form-type playbook, applied to the e-commerce buyer journey.

Scoring + outcome routing

Score answers in real time. Route to the right outcome screen, product page, or landing page at the end. No middleware required.

Capture email mid-quiz

Most quiz takers abandon before the result. Capture email at step 4 of 6 — see results once we have the email. Lifts captured leads 3–5x.

Per-question A/B testing

Test wording, image, and answer-option variants per question. Find the friction step in days, not months.

Embed everywhere — Shopify, Webflow, WordPress

Drop the quiz into a Shopify product page, a Webflow landing page, a WordPress post, or a plain HTML site with one snippet. Result CTAs deep-link straight to the matching product or pricing tier.

Built for e-commerce

Quizzes that sell. Forms that don't drop attribution.

Product finder quizzes, sizing guides, and post-purchase forms with adblock-proof Meta + TikTok pixel tracking. Built for DTC growth teams sick of paying for invisible conversions.

Recover the 30–40% Meta is no longer reporting

iOS 14+, ITP, and content blockers gut client-side Meta tracking. Server-side CAPI fires from our servers — recovers attribution without a tag-management circus.

Quizzes that route to product pages, not landing pages

Use logic to route every visitor to the right SKU. Conditional CTAs deep-link to the Shopify product. Average AOV uplift on quiz-routed traffic: 18–34%.

Email + Klaviyo capture without breaking the funnel

Capture email mid-quiz and sync to Klaviyo on submit. The fall-off email goes out before the visitor closes the tab.

FAQ

Quiz Forms for e-commerce — common questions

Can I score answers and route to different outcomes?

Yes. Calc-field scoring + conditional thank-you screens route each respondent to the right outcome based on their answers.

Will it capture email before the result?

Yes. Mid-quiz email capture lifts captured leads 3–5x compared to capturing only at the end.

Can I deep-link to a Shopify product page from the result?

Yes. Conditional CTAs deep-link to specific URLs based on quiz outcome.

Ship your e-commerce quiz form today.

Free while in beta · Server-side tracking included

Start free