How a b2b saas team built a funnel that converts.

In high-CPA verticals like b2b saas, every lost conversion hurts. Client-side pixels get stripped by adblockers, Safari ITP, and iOS ATT — meaning the ad platforms never see a chunk of the leads the team already paid to generate. The old form stack couldn't route prospects cleanly and left attribution full of holes.

The team rebuilt their demo request funnel as a multi-step AnimationFunnel form — conditional logic on the first step to route prospects by intent, server-side Meta CAPI + TikTok CAPI + Google Ads wired into the pipeline, and full UTM capture on every submission.

A short, animated, mobile-first funnel with one question per step. Low-intent prospects branch into a nurture path, and high-intent prospects land straight on a qualified booking step — all embedded on the landing page with a single script tag.

Real numbers will be added when we publish the first case study.